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Showing posts from June, 2015

Marketing An Elephant

There is an excellent tale, by American poet John Godfrey Saxe (1816-1887),  that is based on a fable told in India many years ago. It is a good warning about how our sensory perceptions can lead to some serious misinterpretations; especially when we focus on one part in relationship to the whole.  It also deals with how people perceive things from where THEY stand not from were YOU stand. The tale in entirety follows this post.

While this is an excellent tale about perception, it is also a cautionary tale for anyone trying to market a product to a general population.  While you are trying to "sell" an elephant, certain features of the elephant will be more important and more pronounced than others.  So, what you as a good marketer have to do is figure out what are the most profitable market segments to sell to and then highlight those features prominently, that includes determining if someone wants the "whole" elephant.  In some instances, and if possible, you w…

20 Quips On Life

Here is a list 20 things that on the surface have quite a bit of wisdom, but are just plain funny as well. Some are priceless, and all are pretty humorous. As we all need a little humor every day, I hope these quips turn up the corners of your mouth. All the best and Excelsior everyone!
1. I asked God for a bike, but I know God doesn't work that way. So I stole a bike and asked for forgiveness. 

2. Do not argue with an idiot. He will drag you down to his level and beat you with experience.

3. I want to die peacefully in my sleep, like my grandfather. Not screaming and yelling like the passengers in his car.

4. Sex is not the answer. Sex is the question. "Yes" is the answer.

5. The last thing I want to do is hurt you. But it's still on the list.

6. We live in a society where pizza gets to your house before the police.

7. Women might be able to fake orgasms. But men can fake a whole relationship.

8. Light travels faster than sound. This is why some people appear bright…