Skip to main content

Why Politicians Lie (and Marketers too)

I thought, now that the elections are behind us, and we have been inundated with thousands of hours of hyperbolic advertising, debating, and otherwise misleading statements about such and such doing this and that, I thought I would ponder why politicians (and to a large degree marketers) can seemingly be saying two different things about the same subject. Are they just liars, or is there something completely different going on? As it is often said, there are two sides to every coin, and in debating anything you should be able to equally argue for the pro or con of an idea. I think this little testimony from a Texas legislator sums it up best.
In 1952, Armon M. Sweat, Jr., a member of the Texas House of Representatives, was asked about his position on whiskey. What follows is his exact answer (taken from the Political Archives of Texas):
"If you mean whiskey, the devil's brew, the poison scourge, the bloody monster that defiles innocence, dethrones reason, destroys the home, creates misery and poverty, yea, literally takes the bread from the mouths of little children; if you mean that evil drink that topples Christian men and women from the pinnacles of righteous and gracious living into the bottomless pit of degradation, shame, despair, helplessness, and hopelessness, then, my friend, I am opposed to it with every fiber of my being.

However, if by whiskey you mean the oil of conversation, the philosophic wine, the elixir of life, the ale that is consumed when good fellows get together, that puts a song in their hearts and the warm glow of contentment in their eyes; if you mean Christmas cheer, the stimulating sip that puts a little spring in the step of an elderly gentleman on a frosty morning; if you mean that drink that enables man to magnify his joy, and to forget life's great tragedies and heartbreaks and sorrow; if you mean that drink the sale of which pours into Texas treasuries untold millions of dollars each year, that provides tender care for our little crippled children, our blind, our deaf, our dumb, our pitifully aged and infirm, to build the finest highways, hospitals, universities, and community colleges in this nation, then my friend, I am absolutely, unequivocally in favor of it.

This is my position, and as always, I refuse to compromise on matters of principle."
So while we may think someone is contradicting themselves or even lying to us, at times, they might just be telling the story or offering their opinion from a different point of view.  Just be careful as marketers that you do not deliberately deceive your clients into thinking you can do both. For politicians, it really does not seem to matter.

Comments

Joyce Michaels said…
Very interesting. It's sometimes difficult if they're look at a situation from different points of view or saying what 2 different groups want to hear. Thanks for sharing Mr. Sweat's answer with us.
Profit Prophet said…
Thank you Joyce... I guess, tongue-in-cheek, politicians will agree with whatever gets them elected...

Popular posts from this blog

Myers-Briggs and Social Media

If you have been working for any amount of time, you have most likely have taken the Myer-Briggs personality indicators (introvert v. extrovert; sensing v. intuition; thinking v feeling; and perceiving v. judging).  Here is an infographic created my mbti that has been broken into five sections.  It is pretty informative and goes on to show what types of indicators prefer which types of social media.
Myers-Briggs Type

The about graphic describes the various characteristics of the Myers-Briggs personality types and how they would be inclined to use social media. There are 4 types that can combined to create 16 "personalities." To enlarge picture, just click on the image.
 Do You Use Facebook
This is an graphic on how your particular personality type would use Facebook. It seems like extraverts and intuitive individuals prefer using Facebook.
Social Media Use at Work
This graphic explores how different types use social media and the web at work and their predisposition to share i…

Puns a Plenty

This post is near and dear to my heart…puns! Below are some situations that we are really familiar with, but whose outcomes may make your grown! Please, please, please realize this is NOT for the faint of heart, but should bring you a chuckle no matter what day it is or where you are. ________________________________________ King Ozymandias of Assyria was running low on cash after years of war with the Hittites. His last great possession was the Star of the Euphrates , the most valuable diamond in the ancient world. Desperate, he went to Croesus, the pawnbroker, to ask for a loan. Croesus said, "I'll give you 100,000 dinars for it." "But I paid a million dinars for it," the King protested. "Don't you know who I am? I am the king!" Croesus replied, "When you wish to pawn a Star, makes no difference who you are."
A mechanic once owned a dog named Mace. Mace had a bad habit of eating all the grass in the mechanic's lawn, so the m…

Lupercalia and St. Valentine's Day

OK, I just could not resist this: Romance, sex, orgies, wolves, and martyrdom all under one legend. Oh my, what a day we have!!! We might celebrate romance and sweethearts on this day, but boy, the Romans really knew how to party. While history is fun, it is also interesting to know how some things never change (like falling in love and celebrating it!). Happy St. Valentine’s and Lupercalia. May you celebrate it at your heart’s content with someone who has stolen or whom you have given your heart away!  Lupercalia is uniquely Roman. It harkens back to the days when Rome was nothing more than a few shepherds living on a hill known as Palantine and was surrounded by wilderness teeming with wolves. The name comes from lupus, or the latin form of wolf, that celebrates the founding of Rome by Romulus and Remus (as they were suckled by a she-wolf). 
Another thought is that Lupercus, protector of flocks against wolves, is a likely candidate for the name. In any case, there is no question abou…