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Fortune Cookie of Persistence

There are many things or factors that can determine a person’s success or failure, but one thing that cuts across EVERY successful person I have met or read about or studied is perseverance, persistence, stick-to-itiveness, and determination. As I say, "Nothing in the world can take the place of persistence. The desire and ability to press on has and always will solve the problems of the human race and divide those who achieve from those who might have been."

Incredibly, this ONE characteristic is really what makes a true entrepreneur as testimony to these little factoids:

  • Coca-Cola only sold twenty five (25) bottles in its first year of business! They grossed $50.0 and spent $73.96 on merchandising. But they kept on going and never gave up, and nowadays the sell more than one billion bottles per day!
  • Apple Computer co-founder offered the computer design to Hewlett-Packard five times and was rejected by both HP and Atari (the giant at the time) for acquisition.
  • A lawyer, Chester Carlson, had an idea about using photoelectric materials to print objects without water, and persevered for over 28 years to get xerography developed and was rejected along the way by IBM and General Electric. 
  • Henry Ford, yes, THE Henry Ford had to claim bankruptcy 5 times before he got it right, and created a company that dominated the industry for 50 years!
Yes, perseverance, that never-give-up attitude, is what separates achievers from dreamers. It is amazing how many people give up just after the first set back, but those brave souls who keep going, often end up on the other side of success.

So, what I have done is listed fortune cookie fortunes on not giving up below for your enjoyment. Pick one or a dozen that apply:

· You don’t quit trying when you lose; you lose when you quit trying.
· People never fail at anything, they just give up.
· There is no future in saying it cannot be done.
· The Will is as important as the Skill.
· He who does not hope to win has already lost.
· The is no defeat except in no longer trying
· Race to the finish..or walk to the finish..just finish.
· Quitters never win, and winners never quit.
· Trying times are no time to quit trying.
· A person without determination is like a knife without an edge.
· In most cases IQ is not as important as I will.
· You cannot get or go anywhere unless you start.
· When you think something cannot be done, watch someone do it.
· When you give up on your dream, you most likely will end up working for someone who did not give up on theirs.


Susan said…
Nice piece and very true.
Anonymous said…
Nice piece and very true
Profit Prophet said…
thank you Susan! Glad you enjoyed it <3

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