Friday, November 25, 2011

Changing Buying Behavior

As any good marketer knows, understanding your potential client is critical to maximizing your profits and your advertising spends. Below is a good example of how women think as they grow older.

A group of 15-year-old girlfriends discussed where to meet for dinner. Finally, they agreed to meet at the Dairy Queen next to the Ocean View restaurant because they had only $6.00 among them and Jimmy Johnson, the cute boy in Social Studies, lived on that street.

10 years later, the group of 25-year-old girlfriends discussed where to meet for dinner. Finally, they agreed to meet at the Ocean View restaurant because the beer was cheap, the restaurant offered free snacks, the band was good, there was no cover and there were lots of cute guys.

10 years later, the group of 35-year-old girlfriends discussed where to meet for dinner. Finally, they agreed to meet at the Ocean View restaurant because the cosmos were good, it was right near the gym and, if they went late enough, there wouldn't be too many whiny little kids.

10 years later, the group of 45-year-old girlfriends discussed where to meet for dinner. Finally, they agreed to meet at the Ocean View restaurant because the martinis were big and the waiters had tight pants and nice buns.

10 years later, the group of 55-year-old girlfriends discussed where to meet for dinner. Finally, they agreed to meet at the Ocean View restaurant because the prices were reasonable, the wine list was good, the restaurant had windows that opened (in case of a hot flashes), and fish is good for cholesterol.

10 years later, the group of 65-year-old girlfriends discussed where to meet for dinner. Finally, they agreed to meet at the Ocean View restaurant because the lighting was good and the restaurant had an early bird special.

10 years later, the group of 75-year-old girlfriends discussed where to meet for dinner. Finally, they agreed to meet at the Ocean View restaurant because the food was not too spicy and the restaurant was handicapped-accessible.

10 years later, the group of 85-year-old girlfriends discussed where to meet for dinner. Finally, they agreed to meet at the Ocean View restaurant because they had never been there before. 
 
The bottom line: People do NOT like change, and will come up with thousands of excuses to keep doing the same thing...your job is trying to change that...Good luck!

Monday, November 21, 2011

Not What It Appears

Ever run into something too good to be true just to find out that you were just suckered or hoodwinked! It happens to all of us, even in business. We should know better, but we listen to the wrong parts of our body and make stupid mistakes. Well, let this little story help explain why that is so....

A woman and a man are involved in a car accident on a snowy, cold Monday morning; it's a bad one. Both of their cars are totally demolished, but amazingly neither of them is hurt. God works in mysterious ways. After they crawl out of their cars, the man is yelling about women drivers.

The woman says, 'So, you're a man. That's interesting. I'm a woman. Wow, just look at our cars! There's nothing left, but we're unhurt. This must be a sign from God that we should be friends and live in peace for the rest of our days.'

Flattered, the man replies, 'Oh yes, I agree completely, this must be a sign from God! But you're still at fault...women shouldn't be allowed to drive.'

The woman continues, 'And look at this, here's another miracle. My car is completely demolished but this bottle of wine didn't break. Surely God wants us to drink this wine and celebrate our good fortune. She hands the bottle to the man.

The man nods his head in agreement, opens it and drinks half the bottle and then hands it back to the woman.

The woman takes the bottle, puts the cap back on and hands it back to the man.

The man asks, 'Aren't you having any?'

The woman replies, 'No. I think I'll just wait for the police...'

MORAL OF THE STORY:
Women are clever, and can be evil bitches.
Don't mess with them.

Tuesday, November 8, 2011

Another Look at Honesty

This little post is about honesty and how sometimes even good intentions can get you into trouble…oh I so fondly remember the countless times I was sent to the principal or asked to stand outside in the hallway…it is amazing I learned anything in school!  The moral here is when starting or running a business, no matter what...it is best to be honest..with yourself, customers, clients, vendors, employees ... everyone!

…pretend you are in 3rd grade when you read this story….


Our teacher asked us what our favorite animal was and I said, "Fried chicken."

 
She said I wasn't funny, but she couldn't have been right, everyone else in the class laughed.

Anyway, my teacher sent me to the principal's office. I told him what happened, and he laughed too. Then he told me not to do it again.

My parents told me to always be truthful and honest, and I am. Fried chicken is my favorite animal.


I told my dad what happened, and he said my teacher was probably a member of PETA. He said they love animals very much. I do too, especially chicken, pork, and beef.


The next day in class my teacher asked me what my favorite live animal was. I told her it was chicken. She asked me why, just like she'd asked the other children. So I told her it was because you could make them into fried chicken.


She sent me back to the principal's office again. He laughed, and told me not to do it again.


I don't understand. My parents taught me to be honest, but my teacher doesn't like it when I am.


Today, my teacher asked us to tell her what famous person we admire most. I told her, "Colonel Sanders". Guess where I am now...

Note: At least he picked a businessman!

Friday, November 4, 2011

Stress Management

Everybody has to deal with stress especially when starting up a business. This is a great story on how to deal with stress, and a good ideal on how to mitigate it. Life can be hard, starting a business can make it harder still, but if you follow this advice..you can mitigate the "stress."
A lecturer, when explaining stress management to an audience, raised a glass of water and asked, "How heavy is this glass of water?"
Answers called out ranged from 20g to 50g.
The lecturer replied, "The absolute weight doesn't matter. It depends on how long you try to hold it.
If I hold it for a minute, it's not a problem.
If I hold it for an hour, I'll have an ache in my right arm.
If I hold it for a day, you'll have to call an ambulance.

In each case, it's the same weight, but the longer I hold it, the heavier it becomes."

He continued, "And that's the way it is with stress management.
 

If we carry our burdens all the time, sooner or later, the burden will become increasingly heavy.... and we won't be able to carry on.

As with the glass of water, you have to put it down for a while and rest before holding it again.

When we're refreshed, we can carry on with the burden.

So, before you return home tonight, or go to bed, or go out, put the burden of work down; don't carry it with you anymore today. You can pick it up tomorrow.

Whatever burdens you're carrying now, let them down for a moment if you can."

So, my friend, put down anything that may be a burden to you right now. Your work, family, job, life, love…whatever. Don't pick it up again until after you've rested awhile.

Here are some great ways of dealing with the burdens of life:

* Just accept that some days you're the pigeon, and some days you're the statue.

* Always keep your words soft and sweet - just in case you have to eat them.

* Always wear stuff that will make you look good if you die in the middle of - - whatever!

*Drive carefully. It's not only cars that can be "recalled" by their maker.

* If you can't be kind, at least have the decency to be vague.

* If you lend someone $20 and never see that person again, it probably was worth it.

* It may be that your "soul" purpose in life is simply to be kind to others.

* Never put both feet in your mouth at the same time, because then you won't have a leg to stand on.

* Nobody cares if you can't dance well. Just get up and dance.

* Since it's the early worm that gets eaten by the bird, make sure you sleep late.

* The second mouse gets the cheese.

* When everything's coming your way, you're either in the wrong lane or going the wrong way.

* Some mistakes are too much fun to make only once.

* We could learn a lot from crayons... Some are sharp; some are pretty; and some are dull. Some have weird names; and all are different colors; but they all have to live in the same box.

*A truly happy person is one who can enjoy the scenery on a detour.