Wednesday, September 2, 2015

Power and Organization

I read an article some time ago by Seth Godin about Power and Organization. In that blog, Mr. Godin claims that most power occurs because one side is better organized than the other. Labor is usually less well organized than management, criminals are usually less well organized than the police and customers are always less well organized than producers.

I have to agree with the assessment, and actually say that in order for any organization or company to be successful, they need to be better organized than their competition. In a real world case, look and the meteoric rise of Barack Obama from State Senator, to U.S. Senator, to President elect. Obama was better organized than Hillary Clinton, and better organized than John McCain. In essence, his "community service" background allow him to tap the Internet, word-of-mouth, multi-level-marketing, and good old fashioned canvassing to develop a grassroots movement that turned into a ground swell and eventually a movement that essentially changed the face of politics forever.

So if you are marketing a product or service make sure you are first well organized (i.e. have a concrete message that shows the benefits) and then use all the networking tools in concert to your advantage in order to create awareness for your product. Your competition will not know how to handle you.

2 comments:

Roger Cauvin said...

You pointed to an important example of organization when it comes to a successful product effort: "a concrete message that shows the benefits". I would broaden the advice to having a sound product strategy.

Having a good strategy around which the team can rally eases the burden of organizing on a tactical level. The tactics to some extent flow naturally out of the strategy.

Profit Prophet said...

Thank you Roger for the succinct and insight comment. I could not agree with you more, and yes, product strategy is important as well.