Skip to main content

Timing is Everything

While I was working in product marketing, I always heard people talking about “time-to-market,” and how important it was to get products to market as quickly as possible. Instinctively, this sounds good, but in reality what is important is “timeliness to market.” What that means is that you need to get your product to the market just before the market starts to develop.

I am reminded of a parable that was told to me by a great mentor while I was at Texas Instruments concerning timing. It was called Unfolding a Rose.
A young student, whose wife had just bore him a baby girl, was walking with his wise Teacher in a garden, explaining his loss at understanding life, his daughter's purpose, and how was he, who knew nothing, expected to shape a new life.

The old man simply plucked a rose bud from a large, very old vine. "Here, open this without tearing or damaging any petals."

He tried as the Teacher had bid him; yet, but he could not unfold the rose without damaging it, no matter how gentle and careful he was. "Sir, I cannot do this with causing harm."

The elder man pulled down an open rose and deeply inhaled, "This one did fine on its own, without our help, did it not?"

The student simply nods. "My good friend trust in God, have faith in the order of the Universe, for the rose bud will unfold as is its nature.”

The elder Teacher puts his arm around the young father's shoulders, "Let your little girl be the rosebud, nurture her, love her, and give her what she needs to grow, she'll unfold in time, as I did long ago, and as you are now..."

While you cannot expect products to sell themselves, the parable is poignant because if you release products when the market is ready, it seems like everything unfolds just as you planned it. The trick is timeliness.

Comments

Popular posts from this blog

Myers-Briggs and Social Media

If you have been working for any amount of time, you have most likely have taken the Myer-Briggs personality indicators (introvert v. extrovert; sensing v. intuition; thinking v feeling; and perceiving v. judging).  Here is an infographic created my mbti that has been broken into five sections.  It is pretty informative and goes on to show what types of indicators prefer which types of social media.
Myers-Briggs Type

The about graphic describes the various characteristics of the Myers-Briggs personality types and how they would be inclined to use social media. There are 4 types that can combined to create 16 "personalities." To enlarge picture, just click on the image.
 Do You Use Facebook
This is an graphic on how your particular personality type would use Facebook. It seems like extraverts and intuitive individuals prefer using Facebook.
Social Media Use at Work
This graphic explores how different types use social media and the web at work and their predisposition to share i…

Lupercalia and St. Valentine's Day

OK, I just could not resist this: Romance, sex, orgies, wolves, and martyrdom all under one legend. Oh my, what a day we have!!! We might celebrate romance and sweethearts on this day, but boy, the Romans really knew how to party. While history is fun, it is also interesting to know how some things never change (like falling in love and celebrating it!). Happy St. Valentine’s and Lupercalia. May you celebrate it at your heart’s content with someone who has stolen or whom you have given your heart away!  Lupercalia is uniquely Roman. It harkens back to the days when Rome was nothing more than a few shepherds living on a hill known as Palantine and was surrounded by wilderness teeming with wolves. The name comes from lupus, or the latin form of wolf, that celebrates the founding of Rome by Romulus and Remus (as they were suckled by a she-wolf). 
Another thought is that Lupercus, protector of flocks against wolves, is a likely candidate for the name. In any case, there is no question abou…

Men v. Boys

I have been reading a lot of articles of late about relationships and seeing some that put men into groups without understanding that men are NOT all alike.  By lumping all men together, the concept of being a gentleman does not come into play. Women, and people in general, have to realize that there are men of character, culture and grace, and then there are boys.  Boys are men who have chosen not to grow up and become wise in the ways of civility, charm, and substance. This post highlights the differences between men and boys.  Ladies, which are you dating? Men, whom are you?