Skip to main content

Pipe Dreams?

Marketing is mostly about perception, and that perception, good or bad, is developed by the quality of a product, the company’s innovation, price and ability to serve its clientele. So when all things are considered equal quality, pricing, workmanship, etc. , a company’s image is enhanced essentially by how it treats its customers. Nordstrom’s is renowned for its customer service, often going far beyond expectations. A friend of mine reminded me recently about a scene in the movie Mr. Mom where Teri Garr proposed a give back from the tuna fish company. Yes, that was fictional Hollywood. Still, image a CEO of a large American oil company getting on TV and saying that 'we understand that America is hurting, and we have just recorded record profits, and to show our gratitude, we would like to rebate our loyal credit card customers who have been with us throughout the years with a 10% rebate?' Yes, this may cost a few hundred million dollars in cost, but as they say “the goodwill would be priceless.” In one fell swoop you would achieve numerous things. First, the public would no longer vilify your company. Second, you would get a Wow factor as being the first to really try and offset the huge cost increases in gas. You would also been seen as the most innovated company around, but coming up with a solution that government cannot do. And most importantly, your company would be perceived as really caring for the customer. Most big oil companies hope to move the market share needle a few percentage points, but image being able to more it 10% to 15% in one week? It might be perceived as a gimmick, but it would not be risky. Why? First off, the amount of free attention, publicity and ink would more than off the expected cost. The news cycles would keep your company front and center for weeks. You would be on the cover of over 25% of all business magazines. This 'event' would be talked about for years after as the “Great Rebate!” Secondly, you will get new customers. Gasoline is a commodity. All things being equal, a motorist will look at your company as really caring about them and when comparing apples to apples, will choose the company that they perceives help them. Lastly, in the herd, you are now the lead steer. Other companies will now have to follow you, and followers never get the same attention as leaders. As I often say, differentiate or die.” Here is a easy way to differentiate. Market is about dream and desire fulfillment. Just image the impossible dream?

Comments

Popular posts from this blog

Myers-Briggs and Social Media

If you have been working for any amount of time, you have most likely have taken the Myer-Briggs personality indicators (introvert v. extrovert; sensing v. intuition; thinking v feeling; and perceiving v. judging).  Here is an infographic created my mbti that has been broken into five sections.  It is pretty informative and goes on to show what types of indicators prefer which types of social media.
Myers-Briggs Type

The about graphic describes the various characteristics of the Myers-Briggs personality types and how they would be inclined to use social media. There are 4 types that can combined to create 16 "personalities." To enlarge picture, just click on the image.
 Do You Use Facebook
This is an graphic on how your particular personality type would use Facebook. It seems like extraverts and intuitive individuals prefer using Facebook.
Social Media Use at Work
This graphic explores how different types use social media and the web at work and their predisposition to share i…

Lupercalia and St. Valentine's Day

OK, I just could not resist this: Romance, sex, orgies, wolves, and martyrdom all under one legend. Oh my, what a day we have!!! We might celebrate romance and sweethearts on this day, but boy, the Romans really knew how to party. While history is fun, it is also interesting to know how some things never change (like falling in love and celebrating it!). Happy St. Valentine’s and Lupercalia. May you celebrate it at your heart’s content with someone who has stolen or whom you have given your heart away!  Lupercalia is uniquely Roman. It harkens back to the days when Rome was nothing more than a few shepherds living on a hill known as Palantine and was surrounded by wilderness teeming with wolves. The name comes from lupus, or the latin form of wolf, that celebrates the founding of Rome by Romulus and Remus (as they were suckled by a she-wolf). 
Another thought is that Lupercus, protector of flocks against wolves, is a likely candidate for the name. In any case, there is no question abou…

Puns a Plenty

This post is near and dear to my heart…puns! Below are some situations that we are really familiar with, but whose outcomes may make your grown! Please, please, please realize this is NOT for the faint of heart, but should bring you a chuckle no matter what day it is or where you are. ________________________________________ King Ozymandias of Assyria was running low on cash after years of war with the Hittites. His last great possession was the Star of the Euphrates , the most valuable diamond in the ancient world. Desperate, he went to Croesus, the pawnbroker, to ask for a loan. Croesus said, "I'll give you 100,000 dinars for it." "But I paid a million dinars for it," the King protested. "Don't you know who I am? I am the king!" Croesus replied, "When you wish to pawn a Star, makes no difference who you are."
A mechanic once owned a dog named Mace. Mace had a bad habit of eating all the grass in the mechanic's lawn, so the m…